Downhill Media > About > Portfolio > Audiobrary Case Study

— A platform story

An audiobook platform that pays narrators royalties.

Audiobrary is Julia Whelan’s audiobook publishing company and storefront. When you buy a book through Audiobrary, the narrator gets a share of every sale — not a flat fee paid once. The site makes that model real.

Client

Julia Whelan

Live at

audiobrary.com

Launched

2023 · ongoing

Stack

Shopify · Soundwise

The problem

In the standard audiobook economy, a narrator gets paid once — a flat fee for the time they spend in the booth. Every subsequent listen, every new subscriber, every dollar of ongoing revenue flows to the distributor. The performer’s economic participation in the work ends the day they finish recording.

Julia wanted to build something different. A storefront where buying an audiobook would mean supporting the people who made the art, not just the corporations that distribute it. Narrators receive royalties on every sale, the way authors do. The model needed to be baked into the plumbing of the site — not a promise on the about page, but the actual mechanics of the purchase.

The approach

Audiobrary runs on Shopify for the storefront and payment processing, with Soundwise handling audiobook delivery to a listener’s phone app. The royalty accounting happens behind the scenes — when a customer buys a book, the sale is attributed to that specific audiobook’s narrator, and revenue flows accordingly.

The front of the site looks like a thoughtful independent bookstore, not a subscription platform. Browse by title, by narrator, by series. Each book page leads with the book itself — cover, author, narrator, sample — and the purchase flow is direct: buy, receive an email with the listening link, open the app. No subscription, no credits, no lock-in.

Ongoing: new titles get added as Julia produces them. The catalog has grown steadily since launch, and the site gets a small refresh every year as the business model evolves.

“When you purchase through Audiobrary, you are supporting the people who make the art, not the corporations that merely distribute it.”

— From Audiobrary’s about page

What was built

The specific pieces, in plain language

A Shopify storefront, shaped for audiobooks

Shopify out of the box assumes physical goods. We adapted the product model, collection structure, and checkout flow to fit audiobook browsing — narrator-led discovery, sample playback, series grouping.

Soundwise integration for delivery

After purchase, customers receive a link that opens in the Soundwise mobile app. The audiobook lives in their library — no DRM friction, no separate account to manage.

Royalty attribution in the backend

Every sale is logged against its narrator. The revenue data feeds the reporting that Julia uses to pay royalties each cycle. The business model isn’t a claim — it’s wired in.

Ongoing care, as a small platform grows

New titles added as they produce them. Small rebuilds each year as the catalog structure evolves. A working relationship with the business, not a one-time delivery.

Audiobrary is live and growing. New titles ship as Julia records them. The royalty model is working the way it was designed to work.